WHY WE CHOOSE ORGANIC
REDUCES ENVIRONMENTAL
FOOTPRINT
No toxic chemicals are used in the growing of organic cotton. It doesn’t damage the soil, has less impact on the air, and uses 88% less water and 62% less energy.
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Promotes safe work & better livelihoods
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Growing organic cotton helps to keep farmers and their families safe. They are not exposed to toxic chemicals in the field or through their food and water supply. It also means farmers grow more than one crop which supplements their food and income.
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When you buy organic cotton you are investing in water conservation, cleaner air, better soil and the well-being of farmers, pickers and garment sewers.
sustainable factories
CARBON NEUTRAL
Through a combination of innovative product design, low impact organic agriculture, efficiency in manufacturing, and by replacing standard grid electricity with renewable wind power, many of our garments are classified as carbon neutral. This is something we are very proud of and something we will continue to work towards.
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FROM FARM TO FACTORY
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We favour organic or recycled materials that care for your skin and the environment. Our production chain benefits from the strictest environmental certifications and labels in the market. All of our 100% Organic garments are certified by GOTS (Global Organic Textile Standard), the strictest certification for textiles made from organic fibres. GOTS tracks the entire chain of production from farm to factory: from harvesting of the cotton, weaving of fibres, assembly of items, to the final product before printing, including even the export of our clothing!
GOTS also ensures compliance with the labour standards of the International Labour Organisation throughout the chain of production.
SCREEN PRINTED LOCALLY
Our designs are screen printed locally using only water-based eco-friendly inks. Screen printing itself is an incredibly durable way of printing. Designs won't fade or peel. Wash after wash, year after year, screen prints will look just as good as the day they were printed.
Water based inks do not contain PVC or phthalates and don’t require solvents to clean the screens after use, this can just be done with water.
KNOW YOUR INKS
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The inks that are used for our designs don't contain ozone-depleting chemicals such as CFC’s and HCFC’s, aromatic hydrocarbons or any volatile solvents. They don’t contain lead or any heavy metals. In fact, they don't contain any toxic chemicals at all!
ETHICAL TRADING
FAIR FOR ALL INVOLVED
We believe in a world where the garment industry supports workers in realising their rights to safe, dignified, properly paid employment.
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All of our garments are approved by the Fair Wear Foundation. The FWF focus on garment production, specifically sewing, cutting and trimming processes–the most labour intensive parts of the supply chain. Four key activities make up the Fair Wear approach: brand performance checks, factory audits, complaints helplines and factory training sessions. They work together with brands, factories, trade unions, NGOs and governments to help make fashion fair for everyone.
